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ST. LOUIS - Proponents hope iconic images of rural Missouri can sow seeds in support for Amendment 1.

"The sanctity of the farm is a big part of Missouri and American culture; it's no surprise that proponents would try to play up that angle," says KSDK political analyst Dave Robertson.

The ballot language says Amendment 1 will "...ensure that the right of Missouri citizens to engage in agricultural production and ranching practices shall not be infringed…" but read between the lines and Robertson says Amendment 1 is about the fear of future government regulation.

"Conservatives are concerned that some of the laws that protect livestock, passed in other states, might gain some traction here," he says.

The Missouri Farm Bureau and big ag companies are backing Amendment 1. The Humane Society of Missouri (HSOM) calls it "deceptive" and has its own images for campaigning against it, allegedly neglected puppies taken from breeders. HSMO says the "right to farm" could be used to weaken anti puppy mill laws.

Robertson says the amendment could be used to allow foreign companies to farm in Missouri.

"There's a little bit of a backlash among farmers themselves," says Robertson. "They want to make sure the big farms don't hurt them."

Turn out is not expected to very high, and only a simple majority is required to pass an amendment to the constitution.

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