Honda just made official what USA TODAY reported earlier this week: It's giving the boot to the Insight sedan, a small hybrid that never really got traction in the market compared to the Toyota Prius.
Production will end this summer, although the car will stay in dealer inventories through the end of the year. It remains a one of the cheapest hybrids in the market, with a starting price of $18,725 before $790 in destination charges for a car that gets an average 42 miles per gallon, combined city and highway.
The problem is that the Prius has a more sophisticated, two-mode hybrid system that gets an average 50 miles per gallon.
Instead, Honda says it is going to focus on more advanced hybrids rather than the simple one in the Insight. It points to the Accord hybrid plug-in, which gets 50 mpg in city driving, as an example of where it is headed.
"No manufacturer has more experience with electromotive technologies than Honda and we are committed to applying our expertise to a wide range of products in the coming years," said Michael Accavitti, senior vice president of auto operations at American Honda, in a statement.