SAN FRANCISCO, Calif. (KPIX) - A handful of baffling billboards are popping up across the Bay Area, and getting more than a few glances.
"I think it's a pretty old school approach, Brian Singer said. "Public almost embarrassment."
"I think it will create more awareness that you shouldn't do that.
Look closely. They show distracted drivers caught in the act.
The idea dreamed up and developed by graphic designer Brian Singer, who met us at one of the billboards up in the mission district.
"I actually love seeing them up."
Brian says from the passenger seat started seeing distracted drivers everywhere and decided to do something about it -- snapping shots of them, then putting the pictures on a website he created called twitspotting.com.
"For every person I saw picking their nose, there would be like 20 people texting."
To Brian, a few thousand dollars worth of billboards, paid from his pocket, was a natural next step.
But he insists it's not a public campaign to shame people - but to create social pressure.
"It's not so much about shaming an individual as it was about awareness and making people think twice."
Brian says he's getting interest from across the country from law enforcement, nonprofits and safety conscious people.
And he hopes others will follow his lead, taking pictures from the passenger seat.
"It's better to learn this way than it is getting in an accident."
So distracted drivers beware. Next time you text and drive you could end up on a billboard. Or worse.
So distracted drivers beware. Next time you text and drive you could end up on a billboard. Or worse. Brian webb kpix5.