Kickstarter backers seem to have an intense craving for potato salad.
What started as a $10 quest to make a potato salad has transformed into a $40,000 crowd-funding campaign. The project started by Zack Brown last week to make a potato salad crossed the financial threshold Tuesday.
"Basically I'm just making potato salad," writes Brown on his Kickstarter page. "I haven't decided what kind yet."
As of Tuesday afternoon, the project has over 3,800 backers and raised more than $40,000 -- and counting. Among its most notable backers are Digg founder Kevin Rose and Scandal actor Joshua Malina.
"Kickstarter's a global community of millions of people who fund projects of all shapes and sizes," Kickstarter said in a statement. "There's no single recipe for inspiration."
Throughout the course of the campaign, Brown has added new stretch goals, such as "better mayonnaise," a live stream of the potato salad's creation and a "potato salad party."
"We're really tearing through these stretch goals," Brown said when the project was approaching $3,000. "I honestly don't know what is realistic anymore."
Brown's project isn't the first unusual campaign pitched on the crowd-funding website. A project launched earlier this year sought $8 for a creative presentation explaining the "deliciousness" of a chicken burrito from Chipotle. The campaign netted more than $1,000.
The potato salad project has also spawned several knockoffs, including campaigns seeking funds to make guacamole and omelettes.
The funding period ends on Aug. 2. Brown jokingly acknowledged one big risk in backing his project.
"It might not be that good," he says. "It's my first potato salad."
Follow Brett Molina on Twitter: @brettmolina23.