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SEATTLE - Models are known for turning heads, but a major retailer's latest catalog features models drawing attention for more than just good looks.

Head to downtown Seattle's Nordstrom store on any given day and it's packed. Shoppers trying to find the next best thing or the perfect addition to their wardrobe.

This time of year it`s especially crowded. The anniversary sale is going on now, the biggest and best sale of the season. But it`s not the discounted prices that are getting all the attention. It's the catalog, promoting the sale.

Inside the catalog are four models with disabilities, all displayed prominently, all showcasing this falls latest fashion.

On page 17 is a woman who was born without an arm, showing off a beautiful fall coat.

Turn to page 34 and you see a model who suffers from MS and is in a wheelchair.

There's also an adorable little girl featured who has Down syndrome.

And on page 86 is a veteran who fought in Afghanistan and lost his leg. In the ad he shows off some Nike shoes, with is prosthetic leg in full view.

Tara Darrow says this is nothing new for the Seattle-based company. In fact, Nordstrom has been hiring models with disability since 1997. But this year, the catalog is getting a lot of national attention and a lot of praise.

And it's not just Nordstrom. One picture shows a new display in front of a JC Penney store in New York. According to USA TODAY, the company calls this campaign "When it fits, you feel it." The mannequins show real size people, a snapshot of the community. Customers seem to like it.

One woman posted on Nordstrom's Facebook page saying, "I am so proud of Nordstrom for using models with a wheelchair and a prosthetic limb in the catalog. It's time that it goes mainstream!"

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