(WHDH) -- David Hasselhoff is speaking out about his role as "Mr. Popularity" after a number of people have gone out of their way to steal his iced coffee ads from Cumberland Farms stores.
On Wednesday night, Hasselhoff told NBC affiliate WHDH how he feels about being "ripped Hoff."
Fans are in pursuit of a Cumberland Farms ad featuring The Hoff, and he said that at first, he thought he did something wrong.
"The first thing I thought of was that I was in trouble and then I thought, 'Oh good they're not accusing me of stealing, they're accusing people of stealing me,'" Hasselhoff said.
The "Baywatch" actor says he saw the story about the thefts Tuesday night and is surprised people are stealing his cut outs.
"When I found out that they were stealing them I laughed really hard because I thought it was pretty funny," Hasselhoff said.
He may have misunderstood the headline though.
"I looked at the report this morning that said 'ripped Hoff' and I thought, 'Aw that's nice, they're saying I'm still in good shape,' And then I realized people were stealing me," Hasselhoff said.
Hasselhoff says he is flattered by the attention.
"It's cool and it kind of humbles me that people are still following David Hasselhoff after all these years," Hasselhoff said.
And he has one last message for his fans:
"I just hope nobody gets in trouble but I encourage everybody to go out and see what they can do about stealing a Hoff but please have a cup of coffee while doing it," Hasselhoff said.
In a statement, Cumberland Farms said that they do not know how many ads have been stolen but that many of their stores have called for replacements.