NEW YORK – Like the weather forecast for Super Bowl XLVIII (kickoff temperature Sunday in the low to mid 40s), prices for tickets to the game on the resale market have taken a turn for the better in the eyes of brokers.
That means the prices have gone up.
It was only Monday that Lance Patania, president/CEO of Prominent Tickets of Glen Rock, N.J., said his firm was offering $800 face-value tickets in the upper end zones at MetLife Stadium for $1,200. He said he never had seen resale prices for Super Bowl tickets "this cheap this early" compared to face value.
Patania gave a different report Saturday afternoon.
"Well, the market's up. ... With a nice warm front coming up, there's no question about it. The prices are going north as we speak," said Patania.
"The week was really stagnant. It was a reasonable ticket (price) all week long. ... If I had just enough willpower to buy more seats yesterday or the day before, we could have been sitting on a lot of seats at cheap numbers, because at that point it was a cheap ticket. Now, as we speak, it's skyrocketed to $2,000 right now (for an $800 face value)."
The improved weather forecast has been a huge factor.
"That's what drove the market," said Patania. "That and everybody is in town now. ... Most of the time, you see people in town on Thursday. For whatever the reason, this year it didn't really get packed until yesterday."
He said most visitors come with tickets they plan to use to attend the game. But he said the tickets were still changing hands. He said that between Saturday morning and afternoon about 600 seats moved off the resale marketplace.
And some are still looking for tickets. "You go up and down Broadway tonight and you will see people's hands in the air looking for seats," said Patania.
Patania said that early in the week people calling his firm to sell tickets outnumbered buyers by 2-1.
"Now, at this juncture … there are a lot more people looking for tickets than looking to sell tickets," he said. "My phone is not ringing (with people wanting) to sell tickets. There are inquiries to buy."
James Dizoglio of Jimmy D's Ticket, a national broker who operates out of Miami and Boston, also said resale prices had rebounded from early in the week.
"It's just a dynamic market on the tickets. I think it's going to be over $3,200, probably tomorrow maybe $3,500 for an average get-in" of $800, said Dizoglio. As he spoke Saturday afternoon he said the price was at about $2,200.
"The middle of week is what we call a hiccup, and that was the bottom of the hiccup," Dizoglio said of the soft market earlier in the week. "It went up a thousand since yesterday, and I believe it will go up another thousand by tomorrow."
In the years leading up to this Super Bowl, it was anticipated having it in the New York metropolitan region would make it a high-priced market for tickets.
"If just millionaires alone decided to buy a ticket, there's not going to be any tickets left (on the resale market)," said Dizoglio.
"Right now there's only 1,200 (tickets out of an estimated 79,000 total for the stadium) on the market place, and by tomorrow it's going to be good. I believe it's going to be huge."
He, too, welcomed the weather forecast.
"It's perfect. ... It's going to be comfortable, and it's going to be a great Super Bowl,'' Dizoglio said.