NEW YORK — Stop if you've heard this before: the Los Angeles Rams.
Could the franchise once again be headed back to California?
NFL Commissioner Roger Goodell was asked about St. Louis Rams owner, Stan Kroenke, purchasing 60 acres of prime real estate in Inglewood, Calif.
"If you know our policy, they do have to keep us informed of any developments or anything that's going on in the Los Angeles market," Goodell said Friday at the Rose Theater in Lincoln Center. "Stan is a very large developer on a global basis and he has land throughout the country and throughout the world.
"He has kept us informed of it. We are aware of it. There are no plans, to my knowledge, of a stadium development. Anything that requires any kind of stadium development requires multiple votes from the membership."
According to a statement released by Kroenke's company, no decision has been made as to the final development plans for the land.
The Rams can get out of their 30-year lease with St. Louis following the 2014 season.
"Stan is a very successful developer," Goodell continued. "He has billions of dollars in projects that are going on around the country with real estate developments. So I think instead of overreacting, we should make sure we do what's necessary to continue to support the team, which the fans have done in St. Louis and make sure we can do whatever we can to ensure that team is successful in the St. Louis market."
Los Angeles is one of the biggest media markets in the country, and one that has been longing for the return of a professional football team for years. The USC Trojans, as well as the rise in popularity of the UCLA Bruins, has momentarily satisfied football fans in the market.
But it's not enough.
It's almost certain that the NFL will return to Los Angeles at some point in the future. Rams fans won't want to hear it, but they are the most likely franchise to relocate to Southern California, given the team's history there. The Rams moved from Los Angeles to St. Louis in 1995.
While Kroenke buying the 60-acre plot is interesting, numerous decisions have to be approved before the Rams-to-L.A. talk can really become serious.
Kroenke may be exploring the notion. And if he is, it's a good thing for the NFL. The league is the most popular sport in the country and tapping into the Los Angeles market will generate instant exposure and revenue.
If the Rams aren't exploring the relocation, however, it's likely that other owners will at least consider the idea.
There's just too much money to be made in Los Angeles for them not to look into it.