247 65 34 LINKEDIN 9 COMMENTMORE

NEW YORK -- Will a quick fix mobile repair service provide a quick fix for RadioShack?

On Monday, the struggling retailer is launching a nationwide Fix It Here program for phones and tablets with cracked screens, broken buttons, faulty cameras, water damage, audio issues and other maladies, that it hopes will lure customers into the stores. Major selling point: in select markets RadioShack promises same-day repair service.

The rollout represents an expansion of the program to more than 700 RadioShacks by year-end. Fix It Here is currently available at 280 stores, in Dallas-Fort Worth (RadioShack's home market where it was first piloted), New York, Los Angeles, Chicago, Washington, D.C., Boston, Miami, Philadelphia and San Francisco.

CEO Joe Magnacca has high hopes for expanding service. "Same-day repairs haven't been available from a trusted national retail brand -- until now," he says. "Based on the positive reception of Fix It Here, we are ready to offer this service across the country. We are learning that we are drawing customers from a larger radius than our traditional RadioShack customer."

These have been tough times for RadioShack. The consumer electronics retailer is planning to close as many as 200 stores this year. It is remodeling other locations. And it had operating losses of $344 million in 2013 with its next annual earnings release set for Tuesday.

RadioShack claims that most repairs under Fix It Here will be completed in under an hour, though there will be occasions where a technician might have to order parts from RadioShack's distribution center. For now the service is only available for Samsung and Apple devices -- RadioShack isn't handling repairs for other brands.

Repair costs start at $39.99 and carry a 90-day warranty on parts and labor. You need not have purchased the damaged device at RadioShack or make an appointment ahead of time. Of course if a would-be repair is too expensive and a customer is eligible for an early upgrade, RadioShack will be all too happy to try and sell the person a new device.

There will be visible repair workstations within the store, though the precise location will depend on whether it's a mall location or free-standing store. But not every RadioShack location will offer the service -- maybe just over half the stores in San Francisco will have it, for example, Magnacca says.

According to RadioShack's own focus group research, fast and affordable phone repair ranked at the top of services most compelling to consumers.

You can find a repair location here.

"(The Fix It Here program) will help put us back on the map with customers who were perhaps never our customers or customers who have left us," Magnacca says. "Clearly every retailer is struggling with driving traffic. I believe this is one that will draw in new customers and drive the frequency of traffic. "

247 65 34 LINKEDIN 9 COMMENTMORE
Read or Share this story: http://usat.ly/1hvsduu