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Why is the NBC Olympic deal, a big deal?

Why is the NBC Olympic deal, a big deal?

The broadcast rights from 2021 to 2032 were acquired for all media platforms, including TV, internet and mobile. The agreement also includes a $100 million signing bonus to be used for "promotion of Olympism and the Olympic values" between 2015 and 2

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Why is the NBC Olympic deal, a big deal?

The broadcast rights from 2021 to 2032 were acquired for all media platforms, including TV, internet and mobile. The agreement also includes a $100 million signing bonus to be used for "promotion of Olympism and the Olympic values" between 2015 and 2