Rob Edwards returns to 5 On Your Side as executive producer

After nearly two years away, former 5 On Your Side producer Rob Edwards is returning to the station as an executive producer.

Dec. 7, 2017

ST. LOUIS – Former 5 On Your Side producer Rob Edwards is returning in a new role. He’s been named the station’s newest executive producer, effective Dec. 18.

As an executive producer, Edwards will collaborate with other station leaders to oversee the creation of unique, innovative content for 5 On Your Side newscasts and digital platforms, use consumer data to guide content decisions, and coach his fellow journalists on writing and production techniques.

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“I’m thrilled to be returning to television and can’t wait to rejoin the team at 5 On Your Side,” said Edwards. “This station is an important voice for the St. Louis region and I’m eager to once again help tell the stories that make a difference in our community.”

Edwards has more than a decade of journalism experience and spent six years at 5 On Your Side. He started as a producer for “Today in St. Louis” in 2010 before moving to the 10 p.m. newscast where he had success leading news coverage during some of our community’s toughest challenges.

Before settling in St. Louis, Edwards produced newscasts at KOMU in Columbia, Missouri; WTVG in Toledo, Ohio; and WMC in Memphis, Tennessee.

“Rob is a thoughtful journalist with a wealth of experience producing the stories that matter most to St. Louisans,” said News Director Tiffani Lupenski. “We’re excited to welcome him back to 5 On Your Side as a creative leader to help evolve our storytelling on TV, online, and on social media.”

Edwards is a 2005 graduate of the University of Missouri School of Journalism and continues to root for the Tigers. He enjoys spending time with his wife, Maggie, and daughter, Ellis.


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For more information contact: Alicia Elsner 314-444-5256.