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Schlafly joins the spritzer game with ‘Boomerang’

The craft brewery announced the release of ‘Boomerang,’ which is a line of mead spritzers in 12-ounce cans
Credit: Schlafly

MAPLEWOOD, Mo. — Schlafly Beer is joining the spritzer game.

The craft brewery announced the release of ‘Boomerang,’ which is a line of mead spritzers in 12-ounce cans. There are 90 calories in it with zero added sugar.

It’s crafted with three natural ingredients – water, honey and natural citrus flavor.

The new sparkling beverage offers an all-natural alternative to the current growing hard seltzer market.

Schlafly said Boomerang will be the first mead spritzer in St. Louis. Boomerang will launch with a lemon-lime flavor on Dec. 6. It will be available shortly after in 6-packs cans across Schlafly’s distribution.

“As we watched this latest trend in consumer tastes quickly grow in the industry, we asked ourselves is this something we wanted to pursue, and if so, how can we craft a spritzer that feels authentic to our Schlafly brewing team. We believe that we’ve achieved that with the Boomerang mead spritzer,” Lead Brewer Jared Williamson said.

Mead is the oldest alcoholic beverage, steeped in tradition and made from fermented honey and water. Schlafly said it stays true to their commitment to quality and process standards with the fermentation of the mead at the Schlafly Bottleworks. While mead is traditionally high in alcohol, Schlafly brewers take a modern approach to mead by dialing in a formula that utilizes more water than the ancient recipe yet still allows for natural fermentation. The result is an all-natural, effervescent drink with a crisp finish that’s both low calorie and low carb. Boomerang is also gluten-free with only 4% ABV, three grams of carbs, and no artificial flavors in addition to being only 90 calories with zero added sugar.

The emergence of products like Boomerang echoes the start of the craft beer movement.

“We’ve experimented in various traditional meads in the past, but this is a whole new take on what a mead can be, taking one of the oldest fermented beverages in human history and using that as a lower ABV base for this very modern spritzer” Williamson said. “We hear guests requesting gluten-free options and asking about the calorie count on beers, and we have to listen to that. Boomerang is our way to answer those consumers’ questions, and also offer them a product that they can feel good about - a local, all-natural crafted spritzer that tastes delicious.”

Boomerang will be available for $7.99 for a six-pack of 12-ounce cans across Schlafly’s distribution as well as available on draft at the Schlafly Tap Room and Schlafly Bottleworks. For more on Schlafly Beer’s distribution, visit http://www.schlafly.com/beer-finder/.

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