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Construction nearly complete on $18M renovation of Broadway Tower

"It’s great to see the building come back alive again"
Credit: SLBJ
This rendering shows what the exterior of the downtown tower that will be the future of home of McCormack Baron Salazar will look like, across from the Old Courthouse and near the Arch.

ST. LOUIS — One of downtown St. Louis’ largest office buildings is being revitalized with modern amenities that capitalize on its views of the Arch.

Larson Capital Management’s $18 million renovation of the office tower at 100 N. Broadway downtown is nearly complete, with the project’s first new tenant, housing developer McCormack Baron Salazar, signed on as of last week. Larson itself, led by Paul Larson, will move its headquarters from Chesterfield to the building early next year. The Larson Capital Opportunity Zone Fund I acquired the building in January 2020 for $19.9 million, partnering with Robert Hermann, head of Hermann Cos.

Construction is slated to finish in November. Previously known as the Bank of America tower after one of its most prominent former tenants, Broadway Tower was about 45% occupied at the time of the sale last year, and the McCormack Baron lease pushes that number 55%. Existing tenants include Nestlé Purina, law firm Baker Sterchi Cowden & Rice and Trivers Associates Architects, which is designing the renovations. Paric Construction is the general contractor.

Larson officials said the revamped building will benefit the downtown community as well as the company.

“It’s great to see the building come back alive again,” said Kelly Eisenloeffel, president of Larson's real estate arm, who toured the building last week with St. Louis Mayor Tishaura Jones to showcase its features. “I know that everybody doesn’t go downtown very often, but there’s an energy about being downtown and being in that very urban area that you don’t forget when you were there 20 years ago — you don’t forget it and you want it to come back. And so that’s what our commitment is.”

For companies seeking modern offices with creative amenities after the pandemic, Broadway Tower's location is one of a kind, Eisenloeffel said — near the Arch, across from the Old Courthouse and diagonal from Kiener Plaza, with views of Busch Stadium. 

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