Panera is refreshing its breakfast menu by adding new menu items and revamping its coffee platform.
"Our focus on breakfast isn't just about a single item or category – it's about looking at the market and bridging a gap for guests," Blaine Hurst, Panera's CEO, said in a statement. "People are compromising between convenience and quality in the morning, and we know that's a problem Panera can help solve."
Panera has added three new breakfast wraps to its menu, including classic maple glazed bacon with scrambled eggs and gouda cheese; chipotle chicken with scrambled eggs, avocado and peppadew peppers; and the vegetarian Mediterranean with scrambled egg whites, roasted tomatoes, spinach and feta cheese.
All of Panera's new offerings are "100% clean," officials said, with no artificial preservatives, sweeteners, flavors or colors from artificial sources.
The company also has made significant changes to its coffee — expanding offerings to meet new standards of brewing, officials said. Panera is introducing cold brew — a smoother, sweeter and bolder option in place of iced coffee. The company also has started rolling out a new line of hot coffee, including a light and dark roast. The light roast coffee is a blend of Central and South American beans with hints of citrus, roasted nuts and chocolate, while the dark roast is a blend of Costa Rican and Colombian coffee beans.
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