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Panera partners with delivery apps to expand its own delivery service

Panera will expand delivery options for its customers
Credit: Joe Raedle

ST. LOUIS — Bakery-cafe chain Panera Bread Co. is expanding customers' delivery options through a partnership with delivery apps DoorDash, Grubhub and Uber Eats.

In addition to ordering through Panera's own app and website, customers now also can use the three third-party apps to order Panera for lunch and dinner. Regardless of which app is used, Panera's own delivery drivers will make the deliveries in most markets, officials said Tuesday.

Sunset Hills-based fast-casual restaurant chain Panera Bread Co. is expanding its availability to air and roadway travelers through a new franchising deal with HMSHost, a developer of airport and travel plaza restaurants.

Panera customers in most areas will be able to order through DoorDash, Grubhub and Uber Eats, as well as Panera's own app and website, from most of the 1,600 locations that offer delivery, officials said. Panera has over 2,100 locations, so about two-thirds offer delivery.

Year to date, Panera's app and ecommerce platform have driven more than 28 million delivery orders, with delivery now 7% of the company's overall sales, officials said. The company said it is working to connect its loyalty program, MyPanera, to delivery orders placed through the third-party app sites.

Panera Bread Co., known locally as Saint Louis Bread Co., wants to boost its evening business by testing a dinner menu, including new hot sandwiches.

The Sunset Hills-based chain, known locally as Saint Louis Bread Co., began the rollout of its own delivery service in 2015, adding St. Louis in early 2017 and expanding it across the U.S. early last year. It had added over 13,000 delivery jobs as of March 2018.

There will not be an additional service fee for using the third-party app options, and the delivery fee ($3 on average) will match the fee for orders using the Panera app. 

Panera Bread Co., the fast-casual restaurant chain known locally as Saint Louis Bread Co., has hired a Krispy Kreme International executive as its next president and CEO.

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