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St. Louis-based pet food company acquires pet supplement maker

The supplements are made primarily from Wild Alaskan fish oils
Credit: SLBJ
Olivier Amice is CEO of Whitebridge Pet Brands.

ST. LOUIS — St. Louis-based Whitebridge Pet Brands has acquired a producer of cat and dog supplements made primarily from Wild Alaskan fish oils.

Grizzly Pet Products, founded in 2002, has operations in Washington and Denmark. Terms of the transaction were not disclosed.

"We were one of the first companies to recognize that wild-caught fish contained higher levels of essential fatty acids than farmed fish and provided better nutrition for pets," Harald Fisker, founder of Grizzly, said in a statement. "In partnership with human-grade processing plants in Alaska, we were able to extract this healthy nutrient and develop products for dogs and cats, thereby using the entire fish."

Grizzly has 25 employees and Whitebridge is currently working on an integration plan, according to Ann Hudson, vice president of marketing for Whitebride.

Whitebridge was founded in January 2015 after the merger of Cloud Star and Petropics. Since its inception, Whitebridge has acquired four other companies, including Dogswell, a leading brand of functional jerky for dogs, in 2017, and Cardinal Pet Care, a maker of Pet Botanics and Crazy Dog training treats, in 2020.

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