ST. LOUIS — Sports are not frivolous, not in a town like this, just like the Stanley Cup isn't just about hockey.

The Blues' unexpected run to Stanley Cup glory Wednesday was final vindication for 52 years of painful devotion to a hockey franchise that could just never make it to the threshold. The hoisting of that vaunted trophy in Boston, in the seventh and final game of a bruising series against the Bruins, offered catharsis to a long-suffering fan base.

The St. Louis Blues Championship Parade & Rally is set for this Saturday. The Blues tweeted details Thursday morning. The parade will start at noon at 18th and Market Street and end at Broadway and Market. A rally will take place after the parade at the Arch.

Included in that, is this city's business community.

We asked city business leaders today — still, no doubt, reeling from Wednesday night's endorphin rush — to tell us what this victory means for them personally. What we received was a lot of stories about how this victory was very much a personal moment for many, but also a much-needed salve to the region's soul.

The Stanley Cup has arrived in St. Louis. The team's plane landed at 4 a.m. at a special area of St. Louis Lambert International Airport. Alex Steen came out of the plane and hoisted the Cup into the air as he walked down the stairs.

Click here to see what more than 35 St. Louis-area business leaders said the Cup victory means for them and their city.

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CWE serving blue beer in honor of the St. Louis Blues