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What the Blues playoff run could mean for next season’s TV ratings

The St. Louis Blues are likely to see a boost in their local television ratings next season.
Credit: Michael Behrens | SLBJ
St. Louis Blues fans celebrate a power play during Game 6 of the Western Conference Final against the San Jose Sharks at Enterprise Center on May 21. The Blues' 5-1 win advanced the team to the Stanley Cup Final for the first time since 1970.

ST. LOUIS — If the past is any indication, the St. Louis Blues are likely to see a boost in their local television ratings next season as a result of the team’s Stanley Cup playoff run.

Multiple teams that have participated in the Stanley Cup Final in recent years have seen notable increases in their television ratings following an appearance in the championship round. Additionally, the Blues saw a significant ratings bump after the team's most recent playoff run in 2016.

Busch Stadium will play host to a "One Nation Watch Party" for Game 7 of the Stanley Cup Final Wednesday. Cardinals ownership confirmed the information with 5 On Your Side Sports Director Frank Cusumano Monday evening. A limited number of $20 tickets will go on sale Tuesday at 2 p.m.

After playing in the Western Conference Final in 2016, the Blues’ local viewership on Fox Sports Midwest surged during the 2016-2017 season. The ratings on Fox Sports Midwest in October of the 2016-2017 were the best the network has ever tracked for that month, and overall ratings for the season were up 14% year-over-year. As for Stanley Cup Final participants, the shift in ratings the season following their successful postseasons has varied by team.

The quest for Lord Stanley's Cup isn't just providing a boost to civic pride. The St. Louis Blues and their long playoff run are also helping to boost the local economy, according to a report from the Federal Reserve Bank of St. Louis. "Area hospitality contacts report stronger than expected sales, citing strong interest in St.

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