ST. LOUIS — If the past is any indication, the St. Louis Blues are likely to see a boost in their local television ratings next season as a result of the team’s Stanley Cup playoff run.
Multiple teams that have participated in the Stanley Cup Final in recent years have seen notable increases in their television ratings following an appearance in the championship round. Additionally, the Blues saw a significant ratings bump after the team's most recent playoff run in 2016.
After playing in the Western Conference Final in 2016, the Blues’ local viewership on Fox Sports Midwest surged during the 2016-2017 season. The ratings on Fox Sports Midwest in October of the 2016-2017 were the best the network has ever tracked for that month, and overall ratings for the season were up 14% year-over-year. As for Stanley Cup Final participants, the shift in ratings the season following their successful postseasons has varied by team.
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