FOR IMMEDIATE RELEASE
March 5, 2018
ST. LOUIS – 5 On Your Side’s 6 p.m. and 10 p.m. Monday through Friday newscasts ranked first in their time periods in St. Louis among adults 25-54 during February. The 10 p.m. newscast is also the leader among other key demos - women 25-54, and men 25-54. Ratings of every Monday through Friday 5 On Your Side newscast grew among adults 25-54 in February, compared to the same time periods last year.
5 On Your Side was also the Monday through Sunday late news leader in St. Louis, leading the time period by 38 percent more than the closest competitor.
“St. Louis viewers expect the most reliable and accurate content and weather from our team,” said President and General Manager Alicia Elsner. “What sets us apart from others is our commitment to the best storytelling from a team of recognized and trusted journalists.”
Nationally, 5 On Your Side ranked among the top five NBC affiliates in seven Olympic categories among adults 25-54:
- 5 On Your Side had the top-ranked late newscast in the country following the Olympic Opening Ceremony
- Viewership of the Olympic Opening Ceremony, Olympic Zone, and late newscasts during the Olympics on 5 On Your Side ranked second in the country
- Weekend afternoon Olympic viewership on 5 On Your Side ranked third nationally
- Olympic primetime viewership and Olympic editions of the Today show on 5 On Your Side ranked fourth in the country
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.
For more information contact: Alicia Elsner 314-444-5256.