ST. LOUIS — For the first time in eight years, Today in St. Louis has reclaimed its spot as the No. 1 morning show in St. Louis among adults 25-54 from 5 a.m. – 7 a.m., according to Nielsen St. Louis DMA data.

TISL was also the only morning show in the St. Louis market to grow from May 2017 to May 2018:

  • The 4 a.m. hour is up 66.7%
  • The 5 a.m. hour is up 145.5%
  • The 6 a.m. hour is up 68.8% and doubled its share year-over-year

The last time TISL was the top morning show, according to Nielsen, was in June 2010.

5 On Your Side at 10 p.m. remains the most-watched Monday through Sunday late newscast in St. Louis this year among adults 25-54.

“It’s rewarding to see so many people in the community showing their support for the tireless work of the 5 On Your Side team,” said News Director Tiffani Lupenski. “We are passionate about producing compelling, impactful stories and letting the people of St. Louis know we’re here for them from the time they wake up in the morning until the time they go to bed at night.”

“It is our sincere honor and privilege to support our community, at all times of the day and night, on television and through all of our digital platforms,” said President and General Manager Alicia Elsner. “We are completely dedicated to St. Louis.”


TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit

For more information contact: Alicia Elsner 314-444-5256.