x
Breaking News
More () »

St. Louis Breaking News, Weather, Traffic, Sports | KSDK.com

After a pandemic hiatus, Peeps are back for Easter

The makers of the polarizing, yet famous, marshmallow treat, announced the news Wednesday after a 9-month break making the treat.

The makers of Peeps announced Wednesday that the colorful spring treat you know so well will be back in production in time for Easter, after a 9-month production break. 

Just Born Quality Confections said the "number one non-chocolate Easter candy" will be back on shelves in time for the holiday which made them famous, after nearly 70 years in Easter baskets.

Back in September of 2020 the confection company had to halt production of seasonal shapes and packaging typically available for Halloween, Christmas and Valentine's Day. The company cited safety measures and limited production abilities in their plant due to COVID-19.

Credit: AP Photo/Rick Smith
Boxes of Marshmallow Peeps are lined up at the Just Born factory in Bethlehem, Pa., on April 2, 2003.

And before that, in March of 2020, the Bethlehem, Pennsylvania-based company said its production facilities there and in Philadelphia had to close because of the COVID-19 pandemic. At the time, Just Born had already produced and shipped their 2020 Easter supply of the signature marshmallow confection to retailers. 

The candy was out, but a short supply was feared last Easter.

But for Easter 2021 production is expected to be back in full force.  

Before the pandemic, around 2 billion peeps were produced each year, CNN reported. Peeps were introduced to the country in 1953. Then, it reportedly took 27 hours to make just one of the candies, while today it takes around 6 minutes. 

RELATED: No Halloween or Christmas PEEPS this year due to coronavirus