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Loyal to Local Gift Guide: Florae Beauty Hair Wellness

Give the gift of great hair this season! Florae is a personalizable hair wellness brand that offers clean, plant-powered, scientist-crafted formulas.

ST. LOUIS — Florae Beauty is a hair wellness company for women, launched in September 2022 with high-quality, science-backed haircare products that can be tailored for people needing extra help with hydration, growth or strength. CEO and Founder Dr. Natalie King joined Mary in studio to share about their products this holiday season. Dr King explained she first started Florae when she was making these products for her own hair. The former healthcare provider saw a need for healthy, simple products. 

Now, given the rise in ingredient transparency needs by consumers, Florae Beauty is focused on making sure products are made from high-quality ingredients that people can recognize and understand. Dr. King explains ingredients like Apples, Bananas, Avocado’s and Bentonite Clay are all great for adding extra hydration and building total health and wellness into your hair routine! 

You can find further information at floraebeauty.com.

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