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Sterling K. Brown uses Explore St. Louis ad campaign to give back

Sterling K. Brown will be featured in some new promotions talking about why he loves St. Louis.

ST. LOUIS -- Sterling K. Brown, St. Louis native and star of NBC's hit drama This Is Us, is teaming up with Explore St. Louis to share what he loves about his hometown.

On Monday, Explore St. Louis launched a new campaign called In the Know. The four new campaign spots feature Brown highlighting some of the lesser-known aspects that make this city special.

“I still think of myself as this regular kid from the Meadows [in Olivette], so I was touched by the invitation to be a part of this project,” said Brown. “People overlook St. Louis, but we’ve got great food, good music, and quality people who come from this place. I couldn’t be prouder to call St. Louis home.”

Two of the spots are now available to watch online at explorestlouis.com/sterling and the full campaign will launch in spring 2018.

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