ST. LOUIS — A new bar in south St. Louis is selling drinks by the hour instead of individual drinks.

‘Open Concept’ opened for business on Oct. 4. Instead of paying for drinks, customers pay for time.

According to its website, for an average price of $10 per hour, customers can drink as much as they can handle.

You can purchase a time slot ahead of time. For $10 an hour you can get premium liquor and for $20 an hour you can get top shelf liquor. There’s also a VIP area you can reserve for $200 an hour. Click here for more details

It also has weekend brunch. For $20 an hour you can get bottomless mimosas, Bellinis and a food buffet.

The new spot is located at 2712 Cherokee Street in St. Louis.

Here’s the lineup for grand opening weekend


3:45 p.m. Ribbon cutting

4 p.m. - 8 p.m. FriYAY

9 p.m. – 1 a.m. DJ Makeda Kravitz


10 a.m. – 2 p.m. Bottomless and buffet brunch

4 p.m. – 9 p.m. Watch the game 

9 p.m. – 1 a.m. DJ James Biko


10 a.m. – 2 p.m. Bottomless and buffet brunch

2 p.m. – 10 p.m. Watch the game 

Want more stories like this? Here's What's Cookin' in the Lou

RELATED: Where to find the best tacos in St. Louis

RELATED: GoFundMe set up to keep Tropical Sno in Manchester

RELATED: Halloween pop-up bar creeps into St. Louis this October

RELATED: Here’s the food you can get at Enterprise Center for the Blues’ new season

RELATED: Café Ventana unexpectedly closes to 'regroup'

RELATED: Ruth's Chris coming to Chesterfield